Wolrd Retail Awards 09 - Aquí é
the unique shortlisted Spanish firm in the Retail Innovation category. The Aquí é concept has been devised by m+f=!
On Friday April 3th, 2009 the Retail Innovation Award 09 shortlist became public and the winner will be awarded at the World Retail Congress in Barcelona (May 7th, 2009). Aquí é is the unique Spanish store in this shortlist.
Aquí é is a new-generation supermarket that is based on a contemporary philosophy, targeting neighbourhood customers looking for many things, and wanting all of them just now, because they make sense, as its claim shows (Where everything makes sense). The chain is located in the North-West part of Spain and belongs to the Cuevas Group, sharing the shortlist with other five projects from France, USA, Turkey and Germany.
The Aquí é concept was devised by m+f=!, (martinez + franch, specialists in innovative retail business models). They worked together with company’s executives during the creation process.
Publication : April 2009
