Valentine
inaugurates in Lleida an establishment with an innovative concept conceived by m+f=!
In this pilot store decorative paint gains an unusual relevance through unique multi-sensory scenarios that allow the clients to experience the sensation of living in the different harmonious options, identifying the one that best suits their tastes. Moreover, the store features two zones designed with individual clients and professionals in mind, in order to meet their unique needs.
After nearly two years of investigative work, in December Valentine opened in Lleida a new concept store, that guarantees its clients zero risk in choosing inappropriate paint colours.
The project, devised by m+f=! is based on the division of space into zones. In this manner, a series of multi-sensory synesthetic scenarios are erected at the store entrance. It is not merely isolated colours that are suggested, but rather combinations of colours within the current trends. It is a space for clients to experience these sensations and to find the environment that suits them best.
The professionals also have at their disposal their own space with great innovations to facilitate their work—a concept that up until now no other store in the sector had considered. For example, there are designated pick up boxes where telephone orders would be prepared in advance to speed up the shopping process.
Publication : December 2007
