IX Semana del Comercio Vasco

On October 23rd through 25th San Sebastián, Bilbao y Vitoria hosted three congresses with “the point of sale” as a common central axis. Ideas and experience were put forward in order to help companies look after and add value to the commercial image that identifies them in front of their current and potential clients.

On October 23rd Lluís Martínez-Ribes, professor at ESADE and consultant partner at m+f=!, Retail Innovation Consultants, participated in the congress at the Chamber of Commerce of San Sebastian by speaking about “The shop as a unique showcase” and “How to invent an innovative store” (www.camaragipuzkoa.com). He also participated in the congress on October 24th at the Chamber of Commerce of Bilbao, this time regarding: “The air conditioners did not emerge by improving the fan. Innovation in retailing, also for the small and medium enterprises” and “Experience of Innovation in Retailing: You also can” (www.camarabilbao.com).