Retail Insights Seminar
18-OCTOBER Lluís Martínez-Ribes participates in Retail and In-Store Marketing Seminar, in Mechelen (Belgium)
The seminar, organized by Retail Insights, deals with 'shopology'. Six speakers (national and international) were invited to present the latest insights on avoiding obstacles and achieving success at the store level.
Retail Insights, a strategic partner of manufacturers and retailers alike, is an organization that focuses on research of shopper habits and behaviour at the point of purchase, namely at the large mass-market and small specialized retail outlets. It not only provides research insights, but also collaborates with its partners to translate these insights into clear objectives, strategies, and action plans, that would enable them to accomplish an optimal presence on the shop floor.
At the 12th Retail and In-Store Marketing Seminar, held by Retail Insights on October 18th, 2007, Lluís Martínez-Ribes presented Retail innovation learnings from a new retail formula. The Filocolore casecase.
Publication : October 2007
