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Academic Background

Teaching and Miscellaneous

Porfessional Experience

Communications, Publications and Working qroups

Professional experience

Consultant since 1977, when she set up he multidisciplinary office called "Equipo Asesor de Empresas", which would later become the consultant enterprise "S&D".

Nowadays she works as a consultant specialised in qualitative market research applied to the creation and improvement of commercial formulas in m+f=!, Martínez + Franch, Consultores, company of which she is the director.

Member of Pro-Retail

Some of these enterprises and some projects performed for them are:

Alphabetic order

Actel 
(Agricultural Cooperatives Association).
Qualitative market research for Mama Fruta.

Aecoc 
(Spanish Association of Commercial Coding).
Communication Training.

Aki Bricolage S.A 
Qualitative market research.

Bimbo 
(Industrial bakery).Costumer care and service training for autosale personnel.

Cal Ble 
(Cultural and Gastronomic Foundation).
Qualitative market research.

Camper 
Human Resources Selection.

CEO 
(Ourense´s Business Confederation).

Cerámicas reunidas 
Human Resources Selection.

Ceridice (Centre for Retail and E-commerce Studies)
Carrying out a field work on qualitative research in Spain with X. Roca (www.smartmc.com) for the international project that Ceridice is performing: Innovation in Retailing and the future implication on the automotive industry.

Cevenasa Danza 
(Canned vegetables). Navarra.
Qualitative market research.

Copaga 
(Cooperative of agricultural transformation).
Sales and communication training.

Cuevas 
(Food Distributor). Ourense.
Qualitative market research.

Damart 
(distance selling).Personnel Selection and Training. Creation and start-up of its own Human Resources department.

Eroski Grupo 
(Food Distributor).
Qualitative market research.

Espelt-celler 

Euromadi 
(Food distributors group).Sales and communication training. Start up and coordination of its Internal Publication "Euromadi Noticias".

Fecom 
(Commerce Association).
Sales and communication training.

Federópticos 
(National chain of opticians-optometrists).Qualitative market research. Various tasks as external marketing department.

FHLL 
(Federació Hostaleria de Lleida).
(Hotel Association).Qualitative market research.

Grupo Óptico Pinar 

Habitat 
(Household furniture retailer).
Qualitative market research.

I.M.C 
(Investigation Marketing and Cosmetic).

Intersport 
(Sports retailer).
Sales,customer service and communication training.

Keraben tiendas 

La Caixa 
(Savings bank).Qualitative market research.

La Mañana 
(Newspaper of Lleida).
Qualitative market research.

Logista 
Qualitative market research.

Maxor 
(Catalan branched food distributor).
Qualitative market research.

Midas 
(International franchise of rapid car repairs).Qualitative market research previous to its introduction in Spain. Officer selection and organisation of the first Centre introduced in Spain.

Milar 
(National electro appliances chain).Qualitative market research. Sales and communication training. Various tasks as external marketing department.

Mobi Cenia 
(Furnitures manufacturer).
Qualitative market research.

Montferrant- Cavas 

Pans & Company 
Qualitative market research.

Planeta DeAgostini 
(Multimedia publishers).

PlusFresc  
(Sign of Supsa).Selection and Training. Qualitative market research. Creation and follow-up of the customer´s advice.

Prénatal 
(Franchise of products for mothers and children).
Qualitative market research.

Punto Blanco 
Qualitative market research.

Segre  
(Newspaper of Lleida).Qualitative market research.

Simago 
(Urban supermarkets).
Qualitative market research.

Sonrie 
(Clinics of orthodontics).
Qualitative market research.

Sophie Noëll 
(Chain of cosmetics shops).
Qualitative market research.

Sunka 
(Sign of Supsa).
Qualitative market research.

SUPSA 
(Supermercats Pujol. S.A, winner of the Global Electronic Marketing Award 1998).

Turisme de Lleida 
Qualitative market research.

Vivesa Warne´s - Sara Lee 
(Women´s underwear).
Qualitative market research.